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エバーノートのツイッター戦略は、会話を拒絶している。「ツイッターに個人的色彩をもちこむと自然に会話が増えてしまう。そうなると雑音の割合が増えるので好ましくない」とシンコフは主張する。（中略）私がエバーノートで学んだ大きな教訓は、製品そのものの優秀性はソーシャルメディアに関する戦略よりもずっと重要だということだ。
— 企業ツイッターのつぶやきが“ほぼ”つまらない理由：日経ビジネスオンライン (via nakano) (via otsune) (via yaruo) (via yukio)
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